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Why Optimize? | Tips & Tactics | Best Practices | Analytics | Technology
Welcome to the Memetrics thought leadership library—our reflections on the marketing optimization discipline from tactical detail to strategic vision.
In helping marketers to conduct structured testing and marketing optimization since 1999, we’ve seen that by and large the testing process relies upon three basic functions: Marketing, technology and analytics. The level of investment in each depends upon the scale of the testing program, but the basic functional responsibilities involved remain loosely arranged as follows.
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Cookies, significance and interactions, oh my! Learn what your fellow marketers are concerned about and what Memetrics has to say about those concerns in this article that explores some of the most interesting questions put to us this month.
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Optimization put simply is the practice of finding optimal methods for driving objectives. Probability theory, management science, statistics, economic theory, experimental design and technology all converge in marketing optimization to provide marketers with the tools and processes for finding optimal methods for executing the marketing function such that risk is reduced and the chances of success are maximized.
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